https://www.hellardcreative.com/contact daily 0.75 2020-08-04 https://www.hellardcreative.com/work daily 1.0 2026-01-20 https://www.hellardcreative.com/work/project-four-ppl39 monthly 0.5 2020-12-07 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375375037-SGF51MOZIBBAHVJK0GIB/Screen+Shot+2020-12-07+at+1.01.55+PM.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378697695-52VL2IH3PBV2CHXQWM9A/pegasus_marquee.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375374708-ZDLUY3MKLS1QLKVBQK8X/Screen+Shot+2020-12-07+at+1.02.06+PM.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378693927-882QRGY9IWLSUQY2MOIM/pegasus_bus.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375374564-22MPDC3IU72G0BUT081M/Screen+Shot+2020-12-07+at+1.02.30+PM.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378696271-C59WIL9OCY86D7O27QUT/Pegaqsus_billboard.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375374503-TD7R5ZRDMC9VLM4LQCHZ/Screen+Shot+2020-12-07+at+1.02.20+PM.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902454-UG2K8KWJ0WY9151CP0IZ/pwci_contest_bannerAd_300x600_WW_CC_horse.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375375040-UC8ABF3EXLVCQVALD22R/Screen+Shot+2020-12-07+at+12.54.25+PM.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902446-YRAPF6G6MNBIAZOGZK4R/pwci_contest_bannerAd_300x600_LLAK_EN_horse.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375373948-AQ0VOD74HB24KRDPETGP/PWC_hashtag_sample.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902447-STRR84ZWYCJHTTJDKVA3/pwci_tunein_bannerAd_300x600_04b.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375931504-YYN0PF8DA4MQ384DK3M4/Be_first.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902495-BDZETV5KY89KOJMNV8WH/pwci_contest_bannerAd_160x600_LLAK_EN_horse.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375931338-JKYS7B1910ND1HAHO0FZ/Pegasus_P.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902452-LCC86BJIUOMGG63RPJFE/pwci_contest_bannerAd_300x600_WW_EN_horse.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607375375438-E5VWQ5H2JH1GL2QR23SO/PWW-Logo-stacked-FINAL.png Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378903423-CB8H2MZ696F80A5VJ19M/pwci_tunein_bannerAd_728x90_04b.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379008232-755P60YIJHY3GNVVW8Z1/pwci_tunein_bannerAd_300x250_04b.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607378902456-3RMI9LP92AXFYOL142ZR/pwci_contest_bannerAd_300x600_LLAK_EN.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379036873-ZYIQ5XC7UWTDBIWQV2Y9/pwci_contest_bannerAd_300x600_WW_CC.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379112179-D8I9NDVZ92KC63XG74BC/pwci_contest_bannerAd_970x90_WW_CC.jpg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379207541-XUK6Q2D7BG97B112GVOX/eyJwYXRoIjoiZnJvbnRpZnlcL2FjY291bnRzXC83MFwvODQ3NDJcL3Byb2plY3RzXC8xMTY5OTJcL2Fzc2V0c1wvZGFcLzEyNjExMDRcL2VhNmIzMGI0M2NkM2ZmZmU3NzA0OTViY2FkYTI3ZDcwLTE0ODI4NjUyMzEuanBnIn0_cloud_8Kx1lGTo7APQgPga8sejnN8JdX2MHw8wTiJFsM7cUQM.jpeg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379207361-SFOWHWWYOW20Y98D4VAY/eyJwYXRoIjoiZnJvbnRpZnlcL2FjY291bnRzXC83MFwvODQ3NDJcL3Byb2plY3RzXC8xMTY5OTJcL2Fzc2V0c1wvMGRcLzEyNjExMDNcL2EwNTAwOWE3ZDE1YmM1NzY1NjE1ZmVmMDU4MGMyMDM5LTE0ODI4NjUyMTQuanBnIn0_cloud_nHJNlAlI5zhc9WpdcUL3Rm1hjPTWW7uD9m_aqsMZJG4.jpeg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1607379208612-X9T7X8Q6YOYJA8JXZEKF/eyJwYXRoIjoiZnJvbnRpZnlcL2FjY291bnRzXC83MFwvODQ3NDJcL3Byb2plY3RzXC8xMTY5OTJcL2Fzc2V0c1wvZGVcLzEyNjEwNDFcLzA0NjllNzdiM2FkMGUyMjE0OGY0OTgxMzQ4MGM2YWY1LTE0ODI4NjM4NjcuanBnIn0_cloud_ilXlbNkVIlTSZ-YvIb22Wx7Y0mskYe75CxJKqTHIsV0.jpeg Work - Conor McGregor and The Pegasus World Cup https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596018406052-3HZA4TVGZSP64BVPQZ9U/pegasus-print-ad.png Work - Conor McGregor and The Pegasus World Cup - The campaign didn’t start or stop with The 13th Jockey-that was simply a tactic in the campaign. The branding and style guidewere leveraged to elevate the event to encompass fashion and embrace Gulfstream Park’s tropical location in Miami. Another tactic the client wanted to use to attract a new audience was to advertise in several local lifestyle magazines, Ocean Drive and VOGUE Latin American. Our approach to these ads was to avoid traditional horse racing imagery. We wanted to grab the attention of this new audience and let them know that this event is bold and beautiful and a “can’t miss” social engagement. https://www.hellardcreative.com/work/lobby-video-wall-installation monthly 0.5 2020-08-08 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596843547615-OC02P6KD0PPCDC72QDE9/3400-w-olive.jpg Work - Lobby Video Wall Installation - I was working on the 3rd floor of a multi-tenant office building at an agency where I was the Creative Director. My goal was to create a lobby video experience so engaging that when the elevator doors opened, riders were compelled to get off and watch what was happening even if they were not meant to exit on that floor. https://www.hellardcreative.com/work/the-science-of-walle monthly 0.5 2020-08-05 https://www.hellardcreative.com/work/wreck-it-ralph monthly 0.5 2020-08-17 https://www.hellardcreative.com/work/marvel monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596336494836-BG5B7BQ0CBZRL9M97EMH/marvel_covers_licensed.jpg Work - MARVEL - Licensed titles from Disney, FOX, Paramount and SEGA were also part of the regular rotation of comics that would be assigned to my team. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596140535909-IHT28TS0MQ7UXCRZOXXP/TB_VENOMSTA1995.jpg Work - MARVEL - The Bride Of VENOM I was the color designer for the very first appearance of She-Venom. I created the color palette for the character and designed the interior page color schemes. I then worked with my team of colorists to bring the pages to life through visuals that would enhance the storyline. The original comic title was The Bride Of VENOM. With the regained popularity of the VENOM character and the success of Sony’s VENOM film, MARVEL re-released the original book as part of the True Believers series. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596338301642-TWI8F5QI2AWXR337631C/marvel_loki_frame-02.png Work - MARVEL - The comic book industry was part of the digital design revolution. During this time, we were pioneers on a new frontier. Coloring comic books had always been done by hand and the industry needed to adapt to the changing techniques of the printing industry and new software tools like Adobe Photoshop. Readers’ expectations were also increasing with the launch of visually ground breaking titles like Spawn and other titles from Image Comics. Marvel needed to stay competitive. The bull pen we worked in was a hot bed of information sharing and teaching techniques we were creating on the fly. I’m proud to say that today’s digital artists are creating with digital tools and software techniques that are directly inspired by those early days of a room full of colorists using Adobe Photoshop which was originally meant to edit and restore photos. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596140393771-MBYSMUM9TC6W0OJXZAT5/marvel_loki_frame.png Work - MARVEL - The coloring teams at MARVEL strived not to just pump out colored comic book pages, but to develop new techniques and processes that would make the art of the pages come to life. I fondly look back on this time, as it was the first step in my career and my first experience managing people and not just my creative team. By the end of my time at MARVEL, I was a manager of a robust night shift of roughly 40 creative and technical staffers. I managed tight deadlines and HR responsibilities, as well as color design and color editorial for my assigned titles. https://www.hellardcreative.com/work/disney-epic-mickey monthly 0.5 2020-08-02 https://www.hellardcreative.com/work/clone-wars monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100747695-ZT0K1W8IQPQ2RUC1CZSG/SWCWHMESCR.png Work - STAR WARS: Galactic Battle Game Once they chose their side, they could cycle through the hero figures (or villains) and choose the one they felt would best align with the opponent they were versing. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097955663-HHM3O32CNGMIQRP4VZ7P/SWCWUI01.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100747808-CDYQE1X0OCV4CCJ8F82U/SWCWBSESCR.png Work - STAR WARS: Galactic Battle Game When they were ready, they simply clicked on the Start Battle Holocron. This activated the blast doors behind the figures to open, revealing a randomized background environment from the show. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097956687-NEN6L31ACBMPB3KJ6F99/SWCWUI02.0.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100747862-2UERMJYM4CNC6J48T82O/SWCWBTLSCR.png Work - STAR WARS: Galactic Battle Game I also decided to take the dice roll and turn it into a randomizing Holocron that would cycle through the categories before coming to rest on one. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097956897-DL07I722ARBQ09HW391I/SWCWUI02.1.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100748062-HNMPMRF5HTQETUU8938W/SWCWCTRSCR.png Work - STAR WARS: Galactic Battle Game Once they chose their character, they then could choose a base with booster notches. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097956591-EU6D7UEOLJOPUZ7GM6HE/SWCWUI03.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100747802-5LCI8MVW74LLLQNWZO43/SWCWFINLSCR.png Work - STAR WARS: Galactic Battle Game Once it settled on a category symbol, it would highlight it on each figure’s card and count the appropriate points, including any boosters. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097956632-EUYSUJKHUWN9VAF8N3AX/SWCWUI04.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097957230-Q7MUC3TNAPRJ3T6F9G66/SWCWUI05.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100747076-UEI09BB51N7Q2A9C3LB3/SWCWWNRSCR.png Work - STAR WARS: Galactic Battle Game The player was then rewarded with a reveal of their winning character’s likeness from the show and their defeated opponent, also in their likeness from the show. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097956995-2ZK7PXD5120J7GD21JSV/SWCWUI06.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097957929-R5WBZXWVWBGYMUQ1Q796/SWCWUI07.1.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097957997-LIBITFMY9B6OX8UYQXBM/SWCWUI07.2.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596097958044-MO3S8MMJCO77DBFVNTRC/SWCWUI08.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596096264076-L9KYW0DEGDOUVS6ZJSUH/SWCWLGS.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596101945281-V3RNP4I1N1VGC2O91M2P/SWCWOBFIG.jpg Work - STAR WARS: Galactic Battle Game - The in-pack dice and card game was called the Star Wars: Galactic Battle Game. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596242667544-NEOIPZQJG398FVJIIKXC/sw_gamecard.png Work - STAR WARS: Galactic Battle Game - Each figure came with a die with six category symbols on it and a custom card with the same categories. Each category had a number next to it based on the figure’s in world abilities. Each figure also came with a custom base to slide the card into. Each base had two unique notches in it to reveal parts of the card that gave power boosts to the figure’s category numbers. Players were to play head to head with their figures, rolling a die and seeing whose figure would win based on the category the die landed on and the associated number on each card. The highest number was the winner. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100454279-AM9KLWMK96ECHEMHDKNA/SW_GBG_Toys_smaller_general_grevious.png Work - STAR WARS: Galactic Battle Game https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596100487103-2PJJ4WB48HNXPY9GMMUP/SW_GBG_main.png Work - STAR WARS: Galactic Battle Game https://www.hellardcreative.com/work/hello-hero monthly 0.5 2020-07-30 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076329702-L2CKODV6QFEPD8KH545B/HHSHT02.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077280774-6GJGSN6HMSM5UEAFD6VF/HHNYC04.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076329452-GUIIE3OTNPT530AUUQAA/HHSHT05.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077496319-0MMTG2YYH5Y75WVYGKAP/NYCCC01.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076329541-34HEMS85GRRS1ITXC19M/HHSHT03.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077280463-LMZX1L61ENMOO6Y9070F/HHNYC01.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076329374-N3RENLOU0VETRWM4CS7V/HHSHT01.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077495899-CIOZNYLI8PIY627M7QI1/NYCCC02.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076328609-W4D8SBC2BVM4AL1SGGMT/HHSHT04.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077278683-L01LQCNDX9THCT3S8T8R/HHNYC03.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076360681-LUJL5ZVFTHQW52DJ0KPG/IMG_4940.jpg Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077496151-J2QR71CNCBQSURCTGBHB/NYCCC03.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076328334-NBELEL365KPW4G8AN6W5/HHSHT06.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077278393-WCG1CRSR83GFFKAQG5SP/HHNYC02.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076332010-CJE8KUXXMGK2RLJ5H9RZ/HHSHT07.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077279391-ZUVS51GWFMB3872UW1ZH/HHPAX01.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596075875263-O4J9PQE3NX95PQC9E4TI/HHIPHN.png Work - Hello Hero https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596075924177-SYGAQ3TU6AH5UM1XVSNW/HHLOGOS.png Work - Hello Hero - The game is immensely popular in South Korea and needed to launch in North America with a bang. We started with a re-branding exercise. We felt the original game logo didn’t have the sense of adventure that a North American audience would be looking for in a mobile RPG. I worked closely with my Art Director and design team to make sure we were creating something that would differentiate HELLO HERO from other mobile RPG’s when it launched. While we were re-working the branding, I was also working closely with the account team to create a never before done for a social game, live action broadcast commercial. We went to the client with a big idea, one that seemed impossible with our budget constraints. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076056270-Q2YPHXVLTQPNLKE6JRRW/Aro%252BHa_0010.jpg Work - Hello Hero - We pitched them on a live-action commercial with fully CG’d versions of their characters. They loved the idea and gave us the green light. We were already working on a restricted timeline and jumped right in. We had our concept, and pre-visualization had to start before we found our director. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596076975921-8INHUX1DC0XY8HCUCFX9/HHCHTR01.PNG Work - Hello Hero - As part of the North American launch, we were asked by Fincon to create 50 westernized characters to incorporate into the game. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596077053864-YA3GK7VVHITRDWR9G03M/HHRCCO.png Work - Hello Hero - Once we had our character concepts flushed out on paper, we brought in animation character designer Mark McDonnell for the visualizations and I did all the final color design. As you can see above, we were able to capture the spirit of the gameplay and create characters that were able to join the fight right alongside the original Hello Heroes. https://www.hellardcreative.com/work/dead-island-2 monthly 0.5 2020-07-30 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074194150-0HOKZZK810Y25LG3R9YZ/di2-flag-concept01_poster.png Work - Dead Island 2 Art By Nathan Kane - Rough Draft 1 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074685412-2Z9N8AOQCC39JA381X1W/di2-zombiemessiah.png Work - Dead Island 2 This amazing rendition of a Peter Max inspired ZOCAL landscape is a perfect example of what I wanted to achieve with the embrace the California apocalypse attitude. This poster was the creative vision of Mike Gottschalk. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074194397-VM0212BF735SFM89TXMB/di2-flag-concept02_poster.png Work - Dead Island 2 Art By Nathan Kane - Rough Draft 2 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074686626-TB23LIQEKFSDIH48URNL/di2-sunset_surf.png Work - Dead Island 2 If SURFER Magazine were still publishing during the ZOCAL apocalypse, this key art would be an ideal cover, highlighting a surfer’s need to still get a set in, but make sure he’s ready to clear the beach before he hits the surf. Art and design by Hanzel Haro. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074687001-8YW7Q0Z1RK7O3BDCSC44/di2-zombie_face.png Work - Dead Island 2 Another great piece of art from Hanzel Haro captures a sunglass-wearing zombie as he reflects the Golden Gate Bridge in his classic Ray-Bans. Whereas the previous posters were loved by the client, they felt this key art was the most consumer friendly and did the best job of a commercial version of my ZOCAL concept. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074194201-QA0AGQMMLJCY2GHVSN76/di2-flag-concept03_poster.png Work - Dead Island 2 Art By Nathan Kane - Rough Draft 3 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074784734-MSALV80C4ABYUQVAMCC6/di2-rollergirl.png Work - Dead Island 2 This Endless Summer inspired key art shows the arrogance of the don’t mess with my ZOCAL lifestyle. Our female hero gets her Venice Beach Boardwalk rollerblading in and doesn’t let the living dead slow her down. Designed by Hideo Igawa. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596072352103-EOANLHZQ3GSL26XXNCWG/di2-flag-poster.png Work - Dead Island 2 - As the creative director on the pitch, I decide to take the doom and gloom out of the creative and get my team thinking in a new direction. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596072847257-HTIEBTKMLK9G00YKCI3R/di-before-after.png Work - Dead Island 2 The core concept was to take the inter-state rivalry between Nor-Cal and So-Cal and use the zombie apocalypse to re-unite Cali. The post zombie apocalypse California attitude finally came together as ZOCAL. With the ZOCAL creative concept set, the team and I went into production on everything from logo designs to key art looks. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596073038685-EML18G9VCKL876OR356V/di2-logos.png Work - Dead Island 2 - The above image is part of the logo exploration we did where we infused the California lifestyle with a zombie apocalypse attitude. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596073105302-O89VEYHLNIJW31GXBOCW/di-tshirts.png Work - Dead Island 2 - We wanted to present the logos as they might appear on apparel, so we took the approach to show them on an infected ZOCAL zombie. This was a theme throughout our pitch. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074392980-9ZHNB9ZMECJMUOJCTPKX/di2-flag-poster.png Work - Dead Island 2 - Concept and Design by myself and Illustrated by Nathan Kane. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596074950534-JX1HRCXJ4A5I6EGCHPEB/di2-streetpostings.png Work - Dead Island 2 - Welcome To ZOCAL! https://www.hellardcreative.com/work/hitman-agent-47 monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596071276631-YY0CIIASHYM7TERKT11X/hitman_cat.png Work - HITMAN Agent 47 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596071276245-8LAR2XOBNEDEBFIJAVUX/hitman_sandwich.png Work - HITMAN Agent 47 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596071277504-XB4W0Q1PMMC4FJH7OTIT/hitman_poster02.png Work - HITMAN Agent 47 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596071278131-MSMOPZ5VSQ56UYBXMX98/hitman_poster01.png Work - HITMAN Agent 47 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596071275875-1HXRN3YAEWAFS8MAFUYP/hitman_poster03.png Work - HITMAN Agent 47 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1597646390984-3O0KWNL58YS7T9P43YOO/hitman_poster04.png Work - HITMAN Agent 47 https://www.hellardcreative.com/work/lego-dimensions monthly 0.5 2020-07-30 https://www.hellardcreative.com/work/the-simpsons-and-bongo-comics monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068980947-DD1ENG3BVVEQHD17BPJY/pgs_smps_sprhro.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068980791-EVRBQTAWSCEVPFTJ1P4H/pgs_smps_wtrwng.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068917037-5AIU5U2YPQQEGPXVNOJT/pgs_smps_hsehrr.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068919314-IRFPJJDYH43Z7VUCS885/pgs_smps_gbr.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596164130168-TBNAK4TL4L3RGZQITOHU/pgs_smps_yipee.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596183598568-9FX165515EIRNZV85BYT/pgs_smps_lsa_brns.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596183597323-RJ6J7XYAOF0FVAJMNWPR/pgs_smps_mrge.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068918870-G4V0WO1K29FYBJRG0MK5/pgs_ftrma_03.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068918442-VDJ3R0Q7Q5QUV1V17D73/pgs_ftrma_01.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596184017326-ME67USN369A3D0LD14JT/pgs_ftrma_05.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068917478-5MOMQNCKE3368AH55NLZ/pgs_ftrma_02.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596164130167-KUCT4OVYNOLW130FWCGL/pgs_ftrma_04.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596184017167-WGBCRJQBL29B5CEQO0JG/pgs_ftrma_06.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596183678399-5286DO08BNBSV6P9GWKU/pgs_sergio_01.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596612193677-LY3JX8EV8LOJ7CVIIEB9/pgs_sergio_02.png Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596067928088-31F5072KCM2FG4C5FRWR/Graveyard-Shift-dissolve-01.gif Work - The SIMPSONS and Bongo Comics https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596131783623-RXIZKQ2GWC2AH8LE9KAG/bongo_example_Graveyard_Shift.png Work - The SIMPSONS and Bongo Comics - One of my favorite stories to design was Tree House Of Horror #21. This classic is a comedic spoof on Steven Spielberg's movie Gremlins. Apu accidentally lets a box of Bart gremlins get into the Super Squishy machine after midnight. This story let me do some dynamic color design that really let Apu shine as the hero. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596160351612-557FYW86NGJGUTTL0605/Maggies_Crib_2_page_spread.png Work - The SIMPSONS and Bongo Comics - One of my highlights working with the talented team at BONGO, was getting to work on a few Sergio Aragonés’ stories. A legendary artist and comic book icon in his own right, his work has always been inspirational and I jumped at the chance to work on his titles when possible. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596068612956-PVAOE7A5KN7VYP3180CT/Futurama.png Work - The SIMPSONS and Bongo Comics - I’ve also contributed to multiple issues of FUTURAMA, including color designing the complete 50th issue for a San Diego Comic Con Special Edition. From its diverse cast of characters to outer space realms and offbeat planetary destinations, FUTURAMA has a wider palette and allows for more creative color design and expression. https://www.hellardcreative.com/work/playmation-marvels-avengers monthly 0.5 2020-08-02 https://www.hellardcreative.com/work/soarin monthly 0.5 2020-08-06 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596056291038-LLN4VR8HVO56G7ZOLMVD/srn_4up_storyboard.png Work - SOARIN' - After getting briefed by the client, my team and I brainstormed concepts and figured out a way to gamify the wait. We needed to create an experience that would take advantage of the five 25-foot projection screens and add a mobile component as well. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596056147794-LV50IB8D4CBQTS9MOZMY/queue.png Work - SOARIN' - It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596057434839-KNQZ6IZOCOV07C8T1AFE/Team_welcome.png Work - SOARIN' - As park guests entered the queue, signage and Disney cast members encouraged them to download the app. After the quick download, players got to pick a color team and then they were assigned a Passenger ID. Passenger ID’s were used instead of players’ actual names for player autonomy when picking a name. The Passenger ID’s are based on actual domestic airport codes. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596058045474-J9U8B9V2C3WV7OKUUYVR/srn_qstn.png Work - SOARIN' - The way the question gameplay works is that the player has 30 seconds to answer each question. The quicker they answer, the more points they earn. The game was also built to identify the player’s speed compared to their own team and the overall speed across all four teams. Players also earned passport stamps each time they answered a correct question about a country they had not been to yet which provided the player with badging rewards. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596745614089-TV519T4MZFPIFULXWU1B/srn_bdgs_01.png Work - SOARIN' https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596058152156-TUD0WCMDDA5LYYV0YR6Z/Team_score.png Work - SOARIN' - Players’ scores are tallied and presented on the large screens and on their mobile devices, showing each team’s cumulative progress. There is also a scrolling leader board at the bottom of the screen calling out the quickest to answer correctly on each team or, as they are called in the game,”Fastest Flyers”. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596064057947-AJ5R6IM7PR7SUGZTL34V/srn_qstn_typ.png Work - SOARIN' - There are multiple styles of questions, but all are easy to use on a mobile device or casually playing off of the large monitors. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596064354879-S1M881L87JPD1WTEPJQC/scqu03.png Work - SOARIN' - Each game round lasts between 8-12 minutes. Players can drop in and out as they wish. As for the game engine itself, game play repeats consistently with no repeating questions or content for four hours. This is to assure that no one guest will ever get the same question in one queue line experience. https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596064603936-T8JFHI9JT0Z9L9EEI698/srn_wnr.png Work - SOARIN' - At the end of each round, the highest scoring team is declared the winner and encouraged to hold up their glowing team colored phone screens. As guests close out their queue experience, we created a leaderboard that will display their Passenger ID if they had a “Sky-High Streak” of answering multiple correct questions in a row and/or if they were in the Top 50 within the last hour. The game also remembers guest’s scores and passport stamps history if they return later the same day, same week, month or within the year. https://www.hellardcreative.com/work/avatar monthly 0.5 2020-07-31 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596053322363-E6L28EMBU6T6EYPZ7X22/insta_sndcld.png Work - AVATAR - Instagram and SoundCloud – Learn NAVI https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596053420321-HGQWZZV87ZXGRI5QSY04/Aro%252BHa_0010.jpg Work - AVATAR - tumblr – Visuals Of PANDORA https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596053563392-DWASEHG8IM1AYEGA999V/pintrst_avatr.png Work - AVATAR - Pinterest – The Film: Shot by Shot https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596053635151-MSP5U4O9R0VT919XGJV5/fcbk_avtr.png Work - AVATAR - Facebook – Updates For The Fan Base https://www.hellardcreative.com/work/the-nba-experience monthly 0.5 2020-08-05 https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321377-FEM6ZC3ZMQCL8T0D3CVE/IMG_7048.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321270-QD2W0DFX5319KFE4V00N/IMG_7049.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321421-Q9YLUQAV1IY7WFQAC18C/IMG_7050.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321315-74RJVU7QGQFCFD29VM1U/IMG_7051.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321311-BGM9CXJ5S86QD62ICW66/IMG_7052.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017321365-A8XNU96F6NZQ81N1PBQW/IMG_7053.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322409-XEWQY8VVD5YLFFWYTWK0/IMG_7054.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322534-DR446Y1VY7A273EERDJ2/IMG_7055.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322902-88K1Y46NBREZLGJAN3TY/IMG_7056.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322841-X62GPXXUU99H57SS56BT/IMG_7057.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322888-NFZ70GRJ2ROHDC1W3GW0/IMG_7058.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017322902-K7ROSI26VTURXPQYPLM8/IMG_7059.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017323158-E3B7EWC3O1CYJ8Q9P3J1/IMG_7060.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017323217-FEKRQGXUYZ2476S3E55Q/IMG_7061.jpeg Work - The NBA Experience https://images.squarespace-cdn.com/content/v1/5f20bbbc1bcef7002a3d04b5/1596017324637-YR375N23T2CILK0H7JHO/IMG_7062.jpeg Work - 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